The 3T logo is one of most iconic logos in cycling. It stands out in a crowded market and symbolises their strengths and modern aesthetics. 3T has always worked closely with professional athletes. They help develop new products and symbolise 3T’s desire for success at the highest possible level. 3T’s unique Intelligent Production Lifecycle begins with computer-aided design and finite-element analysis. It ends with pro-rider testing and success in the most important races in the world. 3T was originally called Tecnologia del Tubo Torinese (Turin Tube Technology), taking its name from the city of Turin, where it was founded in 1961 by Mario Dedioniggi.